Red Dust launches new Asia Pacific expansion (04-Mar-08)

Indigenous Australian Communities Lifted Up To The 'Stars'

Join sporting heroes including cricketing legend Allan Border, Olympic hurdler Kyle Vander Kuyp, rugby legend Brad Fittler, V8 Supercar driver Stephen Richards and entertainer Santo Cilauro to celebrate the international expansion of their chosen charity, Red Dust Role Models.

Due to the success of this innovative health promotion charity and its effective remote community programs – the Vodafone Group Foundation has made a multi million dollar charitable donation which will enable Red Dust to expand internationally. This funding support from the global foundation of Vodafone builds on the significant existing partnership Red Dust holds with the Vodafone Australia Foundation.

To mark the occasion, children from the East Arnhem island community of Milingimbi are making a special trip to Sydney to perform a moving cultural dance and song.

The event will also incorporate the following:

• Details of 2008 Australian based Lifestyle Education Program tours to remote communities

• Recognition of Vodafone Group Foundation multi-million dollar charitable donation enabling international expansion

• Revelation of impending work throughout the Asia Pacific region.

What:

Red Dust Role Models International Launch

Interview/photo opportunities include:

• Address by indigenous sporting identity Kyle vander Kuyp

• Additional interview opportunities with Role Models including Brad Fittler, Linley Frame and Luke Darcy

• Music and dance performance by indigenous children from remote East Arnhem island of Milingimbi

• Announcement of 2008 tour program to remote indigenous communities

• Announcement of Vodafone Group Foundation donation enabling international expansion throughout the Asia Pacific region

When:

TODAY - 10.30am on Tuesday, 4 March 2008

Where:

Restaurant Function Room
Ground Floor, Art Gallery of NSW
Art Gallery Road

Red Dust Role Models is an inspiring Health Promotion Charity that seeks to improve the health and wellbeing of disadvantaged youths in remote communities.

The organisation works with well known and respected community role models to encourage healthy lifestyle decisions and promote education as a path to personal development, employment and preparedness for community leadership. The program reinforces five key health messages:

• ‘Stay off the grog’

• Don’t abuse alcohol or use illicit drugs

• Eat healthy foods and drink healthy drinks

• Look after your body, it’s the only one you’ve got

• Stay active and exercise

For further media information or enquiries, please contact:

Amanda Pullen Undertow Media 0409 359 417 amanda@undertowmedia.com

Susie Lorback Undertow Media 0402 043 734 susie@undertowmedia.com